Info ChatHow can you not be in love with Twitter? One of the most simple, thoughtful, useful, and innovative uses of the web and communications technology in a long time. On the face it is just a basic little tool to stay up to date with your friends and what’s going on in their lives. As you begin to dig deeper, you can see the many ways that this consumer interface has a lot of great business applications, and a model that can be monetized in a lot of ways beyond advertising.
The latest business opportunity is in the Twitter Tracking feature. It’s simple, tell Twitter any phrase you want to track, and anytime someone twitters with that phrase, you get a copy of the message. It’s a way to know what people outside your network are saying on a subject you are interested in. Useful for a consumer because it is information in a subject that interests you, plus it is a way to expand your social network. Oh, and it can be fun to track dirty words too, you can check out Marc Andreessen’s blog for how this gem works.
For business the value is even greater. Every company out there is interested in what people are saying about there company and products. Imagine what Apple could have learned if it had tracked “iPhone” and had the results sent to some sentiment analysis software, or analyzed by its marketing team?
Kudos Twitter team. I wish my ideas were as robust. Instead, I come up with the modular shoe - but that is a whole different story…
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